Marriages: Online v/s Offline and Privacy

Marriages: Online v/s Offline and Privacy

Friends, Romans, Countrymen, lend me your ears…
In today's world consumers are the ultimate king because the players serving them are many with
a one-stop solution. Goods and services are catered by understanding the requirement and further
improve the current service and serve them with even better products.

In the current era, things are a click away featuring books, gadgets, clothes, grocery items and
even your life partner. With time being the major factor, matching making has shifted to the
lower half of the bucket list of a person.
Getting a higher education with latest and greatest features and later building the career,
marriage has lost its priority over the current generation.

In India, marriages have always been the traditional way where the locals or our relatives come
ahead at a certain point of time as their moral duty to get two individuals marry each other. In the
age of Tinder, there is a shift in the trend.

With globalization, matchmaking has also shifted from traditional route towards an online route,
catering the person with thousands of options available. Things are simple, one needs to just

share his\her bio as well as the segment you are looking for, these portals will serve you with an
ocean of options matching your requirements. Every portal, irrespective of its nature and
platform requires the information of individuals to serve them with best and close to perfect
options.
Seeing the recent Facebook data breach controversy, sharing your bio with any online portals
have raised eyes as the individual privacy is at risk. Every activity of individuals is being tracked
just in order to serve them better for the purpose ranging from generating profits to forming
governments.
In India, successful marriages are based on love and trust, and this trust is truly maintained by
Ultra Rich Match, a matchmaking for millionaires.

Saurabh, the director of Ultra Rich Match initially worked for TCS for 3yrs and then having
realized this gap-of- need he started the Ultra-rich Match where he delivers only to a nichè class.
He is a very humble person and is absolutely professional with his work.

The company in its vision statement has focused on three points :
CONFIDENTIALITY
PERSONAL VERIFICATION
EXCLUSIVITY
In an exclusive interview published in Times of India, Saurabh states that"Apart from matching
the physical parameters like age, height, complexion, body type, we also match the intellectual
and financial compatibilities, career ambitions and lifestyles. As mentioned before, we meet the
prospect and their families directly to find out their attributes and understand their requirements.

A business family prefers another business family. An intellectual looks for an equally educated
match. City of residence has recently become another very important factor these days, as
youngsters don't prefer to leave their career because of marriage."

Moreover, there has also been a case study at Harvard Business School

https://cb.hbsp.harvard.edu/cbmp/product/W14471-PDF- ENG

With a good number of matches of the elite across many countries, communities & ages in their
basket, the company is seeking to serve the ultra-rich of the nation and with a mission of getting
listed company within next 8 years.

visit ultrarichmatch.com
Also, check their social presence on various platforms.

 

  • Blog written – Utkarsh Tripathi
Advertisements

Weddings are so much more

In India wedding is not just an event it is an occasion. An occasion where entire family gets together, an occasion where all near and dear ones participate and of course an occasion where two souls meet for rest of their life. While the so called big fat Indian wedding has its own misgivings, but whether it is a general middle class or an ultra rich class, a wedding in the family is always a special occasion where host looks to lay out as grand a function as possible to make the event memorable both for the couple as well as the guests.
With so much readiness to spend, especially in ultra rich segment, the allied industries like matchmaking, event planning, jewellery, bridal wear and what not are making hay. With finances in place the question is whether for an ultra rich family its ability to spend is enough to ensure a memorable event. Probably not. For an ultra rich client the services too need to be value added. They may not mind spending money but they definitely look for value for the money spent. Jewellery needs to be designer, bridal wear customised for taste and design, event planning should be lavish, guest management grand, themes and colours should be spot on and the list goes on and on. The ultra rich class is abreast with the latest in trends and when it comes to weddings they are on a look out for something different. The business of weddings also then becomes one of imagination, innovation and continuous evolution.
An end to end wedding company that deals in match making, wedding planning and also beyond wedding through honeymoon packages has an opportunity to be involved in major part of the operating cycle in the conduct and arrangement of marriage. To carve out a niche in the ultra rich segment, hence, the focus should be on value adds. This could be through ideas and innovation in delivery of service at each step.

Arranged Marriages in modern times

The modern context talks so much about liberalisation of social practices in India. With growing middle class, increasing city dwelling population, rise in education and global exposure the urban culture of modern India is the main driver of social change. Surprisingly, matchmaking and the concept of arranged marriages which many had opined would lose their relevance with increasing trend of westernization in society has sustained its importance. Boom in the online matchmaking sites over the past 10 years is an important indicator of this robustness. The tradition has sustained on the back of technology.
It is also an overrated stereotype that the affluent class has it easy when it comes to flexibility in going for alternatives to arranged marriage. In fact the phenomenon called arranged marriage becomes trickier with the ultra rich segment. The credibility in terms of background checks and net worth figures can be highly misleading. Social stature, business status, caste, education, inheritance and much more is at stake in this ultra rich class. When they look out for a service for match making and wedding planning, this class doesn’t mind spending but at the same time needs a service that provides credibility and is many notches different from general match making websites flooded with profiles. The service also needs to facilitate the meeting of the ultra rich families as these may be the difference between making or breaking a deal.
Hence, while the fad of increasing number of love marriages sweep across our times, arranged marriages have held their forte in the Indian context. With rising income and number of ultra rich on rise, new services that cater to the concerned needs are creating their own space. Ultrarichmatch.com is one service that caters to this segment in a focussed manner. The idea is to limit your service to a niche segment of elite to generate credibility and quality of service. The business of arranged marriages is still on big time and in a highly competitive scenario mantra is to survive by creating sustainable points of difference.

Weddings are so much more

In India wedding is not just an event it is an occasion. An occasion where entire family gets together, an occasion where all near and dear ones participate and of course an occasion where two souls meet for rest of their life. While the so called big fat Indian wedding has its own misgivings, but whether it is a general middle class or an ultra rich class, a wedding in the family is always a special occasion where host looks to lay out as grand a function as possible to make the event memorable both for the couple as well as the guests.
With so much readiness to spend, especially in ultra rich segment, the allied industries like matchmaking, event planning, jewellery, bridal wear and what not are making hay. With finances in place the question is whether for an ultra rich family its ability to spend is enough to ensure a memorable event. Probably not. For an ultra rich client the services too need to be value added. They may not mind spending money but they definitely look for value for the money spent. Jewellery needs to be designer, bridal wear customised for taste and design, event planning should be lavish, guest management grand, themes and colours should be spot on and the list goes on and on. The ultra rich class is abreast with the latest in trends and when it comes to weddings they are on a look out for something different. The business of weddings also then becomes one of imagination, innovation and continuous evolution.
An end to end wedding company that deals in match making, wedding planning and also beyond wedding through honeymoon packages has an opportunity to be involved in major part of the operating cycle in the conduct and arrangement of marriage. To carve out a niche in the ultra rich segment, hence, the focus should be on value adds. This could be through ideas and innovation in delivery of service at each step.

Jodiya Upar Se Banke Aati He

A golden bright thread between two souls along with two families is known as Marriage.

Lots of Rashme, Dhoom-Dhadaka, Khana-Pina, Masti, Hasna-Rona is heart of marriage functions. These colors make the marriage ceremony more memorable for everybody.

It was a month of March when my best friend Anvi was getting married in Madurai. She was about to get angry and I was about to not attend her marriage due to my new job in Bangalore but they fired me in the very first week because of my lack of interest in the given profile. So pay the tribute of that I decided to go to Madurai and I booked flight of following day after getting fired.

I always said to Anvi, “I would go only for arrange marriage” and she used to tell, “but Raahi, I will go for love marriage only. First I will understand the guy, examine him and then I will get married to him. ”

But it is said na ki,  Jodiya upar se banke aati he. Anvi found her life partner Aayan in arrange marriage.

And there I arrived at her home a week before her marriage and her anger fly away. Her marriage functions were getting started just 5 days following Rang Holi. Lots of work was there to do and just few days were left for marriage. But how can one forget Holi? Especially when that one is Anvi… Although lots of work was pending and wedding was in few days Anvi and Aayan planned a surprise Holi party. It was her last Holi in her “Maayka”. So Aayan wanted to make it most tremendous and memorable for all.

In early morning round about 7 o’clock Aayan and his friends knocked the door. Having heard the knocking I stepped down silently from the room and opened the door. As soon as I opened the door, a guy threw lots of Gulal on me.161-jpg This sudden attack of Gulal made me shout. After hearing me shouting all family members came out asking what had happened to Raahi? And then all Aayan’s family members and friends attacked on them with water balloons and Gulal. After looking at Anvi and Aayan playing everybody understood that it was their planning and all resumed to enjoy. But I was still dazed and my eyes were also burning because of Gulal in eyes.

All of a sudden a guy whose face and clothes were completely colored (with my dim sight) held my hand and very politely took me to the mid of the garden where a big water tub was put. I was not able to see the things clearly. He washed my eyes gently and said I am sorry for flinging Gulal. There were only his sparkling eyes I could see in that colorful environment. Before I say anything he disappeared from there, his friends took him away to play. I couldn’t even see his face and the Holi celebration reached to end. Everyone enjoyed a lot and so Anvi. It became the dazzling Rang Holi at her Maayka.

And the time of first function reached. After wearing Choli, early morning of the foremost function I went to see the decorations. A man gave me a white rose and said I am sorry for Rang Holi. There were same eyes, same spark. I don’t why but a deep smile covered my lips. I took the rose and said “It’s okay”. He introduced (forwarding his hands to shake hands), “I am Krutarth”. I said “I am Raahi” (forwarded hand and shook hands). He gave me a letter and said Aayan had sent this for Anvi Bhabhi. I took it and said “I will give her.” He said looking into my eyes “you are looking beautiful. Bye; see you soon”. That made me shy. I started staring at floor and he left smiling. From that moment we were together. We took our food together, danced together, prepared many things together and simply we were together. Everybody enjoyed all functions vividly.

The moment came when a daughter of her parents has to leave the home; the home where she has been born up and brought up. She requires to leave the home to go to her own home, to create another beautiful world. Everybody was crying and so was I. Anvi hugged me and we cried a lot. Her in-laws were very hearty but we had no idea when we would meet again. Finally everybody was saying good-bye to every Baarati, asking for forgiveness for inconvenience if they had face. I also was standing closing my hands in raw. Krutarth was leaving, my hands remained closed in front of him and I smiled with water into my eyes. He bended on knees, I was completely surprised to see this. I also bended on knees to see what had happened. My hands remained closed. He also closed his hands, I was astonished on that too. He said “We are sorry, we made all of you cry”. It was his purity of heart which made me cry more. I couldn’t utter a single word. He put an envelope in my closed hands and left. After completion of all the functions I went to room and opened the envelope,

It was written,

“You appear more beautiful when you smile. A day will approach your life when you also will be leaving your home, your family to enter new world. At that time you also will be crying and I want to be with you at that time in your new world to make you happiest in your new world after you get married. I love you and I want to marry you.”

I called him and as he received the call “I love you too Krutarth”.

Wedding day

Now it’s after two years of that and we are getting married on the same day when Anvi and Aayan got married. And today we are also planning for my last Rang Holi at my “Maayka”.

Byline : By Ruchita Jain

Strength to stay Alive

So friends, one more happening to share…
I have a bubbly friend Kirthika.  Last evening while dining together she shared her wonderful story with me which I am going to share with you.
So here she goes,
In everyone’s life there are always some people after meeting whom we cannot believe that this guy/girl would be an amazing part of our lives.
I also have that kind of silly friend Kahan. It was conference of our Basketball team in first semester of Post-Graduation when we met first. He was over obsessed with own self. angry-couple-He was very rude to others, never helped others and extremely arrogant guy. We never liked each other and I never believed that Kahan would be one of the people who can touch my soul ever. But everything got change at our farewell function.
Hua kuchh yu ki,

Our college plans farewell party every year. When we were about to leave the college they certainly arranged a farewell party for us too. In our college farewell party was never been limited to music, dance, experience sharing and food. It was all the time exciting by arranging interesting games for the students. One of the games was “Chit utha ke Bol”. In which a professor picks up the chit from students’ names bowl, the student whose name announced by the professor comes to stage, picks up the chit from the bowl in which topics are written and student speaks on the topic for at least 5 minutes. Something like that happened on that evening. Prof. Baxi picked up the chit. And do you know what??
Prof. Baxi announced Kahan! Come my son!! And he walked towards the stage as if any rock star is coming and all the spotlights were on him.
I was murmuring that “Ohh!! Man unbelievable, now whatever chit he chooses, Aadha ghanta to pakayega”.
And there he picked up the chit and Peter Kaka handed over the mike to him.
And there he went,
Heya friends! This is your Kahan. The words in this chit are “A day without women”.
(I was dead sure that now he will start pulling legs of women and will show that he is cool dude and independent.)
Without women I am a pen without ink.
(Everybody started laughing and I was as usual annoyed on him. But I got surprised when few more words by him dropped into my ears…)
Seriously buddies… I cannot imagine a single day without women though it is written here.

Without a woman I would have kept staring at my picnic going friends rather than enjoying along with them. My shoes would be resting into wardrobe instead of the ironed clothes lying there. Without her I might have the skills of reading and writing but I would not be literate. I may be polite to people because of their power instead of respecting them for their affectionate heart. My room surely rewarded with “completely ugly and tidy room” instead of being neat and clean. My plates at the time of Breakfast, Lunch and Dinner would be filled with Bread Butter and raw materials only instead of Gobhi ke Parathe and Aam ka aachar and many more varieties. Only pricey watches were there on my wrist instead of priceless Rakhi. My interviewers would have found me in T-shirts and shorts instead of formal. Do you know,! My emotions surely would have transformed into Emojis for all rather than understood with feelings. I might have credit in college and corporate because of only degrees and certificates instead of the faith which a loving heart has in me without any evidence or proof.   good-day
And in this particular era I would have owned a feeling of arrogance on my ability that my basketball team can sustain and win because of me instead of the feeling of pride on “a lady feels safe and secure when she is with me.”    
That is me. Yours Kahan. Totally dependent and one more guy of this planet who cannot survive a single day without women.
Today I am from the bottom of my heart thankful towards all the ladies for being an exceptionally vital part of my life and for giving me the strength to stay alive. Thank you 🙂

Everyone started clapping and gave a standing ovation towards these heart touching words by a rough guy. At the last day while leaving the college, he made a huge impression on everybody’s heart. And from that day the seeds of friendship were ploughed between us and though he is the same worst guy today as he was before we are good friends now.

Byline : By Ruchita Jain

And we found that we are made for each other.

It was a month of September. As usual after spending a week in Udaipur I was returning back to Jaipur. But I hadn’t much work to do in Jaipur and Udaipur appears more stunning in the month of September so I was scheduling to stay in Udaipur for some more days but life has always proved that it’s unpredictable. I received a call from my headquarters at 5 a.m. saying “Reach here by next dusk” so I packed up my luggage and reached to station.

Usually I travel by bus and I prefer to take sleeper coach so that my baggage can take rest and I can work on the projects given by my boss. Some what alike that happened on September

18th at 9 a.m.; I was working on one of the articles after closing the glass door of coach and suddenly I heard some uproar. I stepped out from coach then saw a girl in Pink Salwar Suit and with lots of bangles in hands. She was fighting with bus motorist for her seat. The seat which was given to me by mistake. After knowing that I couldn’t resist myself from offering a part of my coach and she couldn’t resist herself from saying YES.


I am Kavya Verma from Udaipu
After getting settled in the coach I again started working on my laptop and she was truly eyeing excited to talk. She said HI, and I said Hello.I was working on an article which I required to complete before stepping into the office so though I also wanted to talk to her my work doesn’t allow me. But then again she began to talk……


I didn’t know why but after hearing a zeal in her voice I flapped down the laptop screen and started to talk to her.
r, “Zeelo ka Shaher” and to be post graduated my journey of life took hold for two years in Jaipur – “The Pink City”.

I: I am Radhika Rao from Jaipur.
Kavya: Ohh… so you are basically from Jaipur?
I: Well, no. I am also from Zeelo ka Shaher but working in The Pink City for last 3 years.
Kavya (with laugh): I see…
I: By the way do you also have your job in Jaipur?

Kavya: No Radhika. I am going to Jaipur for shopping.


 I: From Udaipur to Jaipur and that merely for shopping and that too alone?
Kavya: Vihan is in Jaipur. We will be shopping together.
I:Vihan,,!! Your friend?
Kavya: More than mere a friend, He is my fiance. 1.5 years ago we got engaged. And this October 15th we are going get married.
I (with a big smile on my face I shook hand): Congratulations!!! May God Bless both of you.
Kavya: Thank you very much dear.

(I have always been fond of these kinds of stories and how can I miss a live story!! My anxiety led me to know more about it.)
I: Will it be love marriage?

Kavya: No, it will be purely arrange marriage. My parents found this gentleman for me. When I saw him first time I didn’t find anything interesting. In fact I never thought that we would discover ourselves as life partners. My parents liked him very much. Di and Jij also liked him. But none of my family members or Vihan’s family members tried to show their likings as our likings. They offered us a quality time to understand each other. So

that I never got a feeling of being in cage. In that time period we had talk with each other about our routine, favorite movie, book, place, food, dance form, music genre and many more things. He also helped me whenever I got problems in my work. We started to understand each other and a time came when I started predicting what he is going to say and he started predicting what I am going to say. On February 13th he asked me to be with him on the full valentine day. I was feeling happy and excited for that. I started thinking about the clothes, jewelry, and hills etc. Till 4 in the evening I was completely baffled and then called Di to help me. Di helped me and asked what have you brought for Vihan? It was indeed a nightmare question for me since I didn’t give a single thought on it. I was about to cry but it was from no side a worthy option to answer Di’s question. I pulled up the socks and got out from home within 15 minutes to buy the finest things for Vihan. He became very special for me in those few days. I wanted him to realize that he is so nice human being. I explored different shops till 9:30 p.m. but I couldn’t find anything which symbolizes him. So finally I decided to design something on my own. I went home and made a call to his favorite restaurant, booked a table, ordered cake there and also planned the menu. It was already 12 a.m. Then I began to prepare a valentine card for him in square shape which consisted 2 layers inside; the 1st 1 of owl shape and the last and the inner most of heart shape. I wrote the journey of Jab we met to February 13th. It took some odd 7 hours to express my immense deep feelings in that tiny card. Vihan was at home at sharp 10 a.m. to pick me up.

I was thinking that I will surprise him in the evening but I didn’t know that he had organized so many things for me well in advance. First he gave me a flower as I sat in the car. He had kept all romantic tracks in Pen drive. Each and every song he played was from the collection of my favorite ones. We drove to a Garden restaurant for breakfast, he had well-ordered my favorite food there and all decorations were as per my liking. Then there three small gorgeous girls in white frock came and handed over a big card to me. The card was made by Vihan. As I opened it, in big graphics it 

was written “JAB WE MET”. He had described about our first meeting. He didn’t miss any single bit of that meeting. I was feeling as I was living that first meeting again.I was really very touched. Then we went for a long drive;40 k.ms away from Udaipur where one new surprise was awaiting for me in form of my favorite noodles which were cooked by Vihan. On the top of the hills we had noodles with Cold coco and lots of talk. While returning back to Udaipur Vihan stopped the car when I was feeling as I am on the 100th sky. When I asked what happened?, Why did he stop the car?; he covered my eyes by his hands and got me out of the car. When I shyly asked what was going on? He took off his hands and asked me to open my eyes. When I opened my eyes he was sitting on his knees. He said,

“Kavya I want to sit again like this in front of a girl…..”

I thought what he was saying. And he completed his sentence,

“…to tie the lace of her shoes and that girl will be our daughter” I love you. Marry me.

And then he opened the box of a diamond ring and seek the permission to put into my finger. I was speechless. I gave my hand into his hand and as he got up I hugged him and said I love you too Vihan. We got back to Udaipur and after looking at my planned surprise card and dinner he also was filled with bliss and his eyes with tears. We took our dinner wordlessly but our eyes were talking so much. Vihan dropped me back at home even at that time we didn’t utter a word. Our eyes said each other everything about how much we love each other and that day we found that we are made for each other.

Do you know Radhika, it was not about what we planned; it was all about our feelings. It was all about the understanding, trust and love for someone special. We are planning for our marriage from that day only and we are eagerly waiting for that day. Vihan loves me more than I love him. 🙂
Well, I hope you didn’t get bore.
I: Nahh Kavya… It is always wonderful to listen to the stories where you can feel the essence of Trust and Understanding which are there in yours and Vihan’s love. All the best Kavya. I hope that I also get a soul mate who completes me and my life.
Kavya: Certainly dear. There is always one Vihan for Kavya and one Kavya for Vihan… 🙂   …

Byline : By Ruchita Jain